Monday, November 22, 2010

"Collaboration" and "Telepresence" Trump "Unified Communications" and "Videoconferencing"

One can argue about the future integration of video into today's voice, email, messaging, conferencing and broader unified communications approaches. Cisco prefers the term "telepresence" to "videoconferencing," for example. In fact, Cisco also prefers the term "collaboration" to "unifed communications."

In part, that is because Cisco is banking on video becoming integrated into other existing modes of communication, and in part because "unified communications," whatever you think UC is, and whatever you think it includes, has been in the marketplace long enough to have lost some of its luster.

The change of nomenclature has been underway for a few years already.

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